CASE STUDY

Finance And Banking Application

PLATFORM

MOBILE

CUSTOMER OVERVIEW

An Application to provide multiple benefits to Power credit cardholders

Ajman Bank is a very popular Islamic financial firm established in 2009. It is one of the premium banks with its shares listed in the Dubai Financial Market. The bank has headquarters in Ajman, and ATM branches in UAE as well as branches across the middle east. Though Ajman Bank has been doing quite well all these years, they wanted to improve their user engagement. They felt that by increasing the user activities for cardholders they will be able to gain customer loyalty and interest. Therefore, they came up with an idea to build a reward planning application that could help users to enjoy card-owning benefits and motivate them to retain the membership.

BUSINESS CHALLENGES

Challenges faced during the development of Power Traveller

Aggregating offers from multiple platforms

Assembling and reflecting the offers from various merchants onto one platform was a big challenge. The reason being, it was quite complex to aggregate feeds & APIs from different providers and keep track of data from multiple vendors.

Collecting the data at every transaction to count points

Tracking every transaction in real-time and updating points within the application in order to make the application function seamlessly.

End to End Security & upto 99% uptime for app

Ajman has a huge customer base of half a million users which is why it was a challenge for them to maintain 0% downtime of the app for a smooth user experience.

SOLUTION OVERVIEW

Enjoy over 500 offers on dining, entertainment, wellness, and lifestyle with a Power traveler card

The Power traveler app by Ajman Bank is a mobile application built specifically for Power credit cardholders to avail multiple benefits that come along with card ownership. Members can enjoy over 500 offers on Dining, Entertainment, Wellness, and Lifestyle. By using this card, people earn points that can be later redeemed against the offers available on the application. OpenXcell created this application from scratch and integrated it with an aggregator that could store all the offers from various sites in one place for the customers to use. It also allows point redemption from the merchant’s end and helps customers to get it in their account. The solution is also integrated with real-time tracking of transactions which helps the system to keep the points updated at all times. Moreover, the application was made quite robust to ensure the application runs seamlessly with 99% uptime.

Features:

  • Nearby Location Benefits
  • Unlimited redeeming and claims
  • Savings on bill payments
  • Merchant Redemption
  • Highly Secured

TECHNOLOGIES OFFERED

Technologies guiding Power App to success

FRONT-END

Swift/Java

BACK-END

NodeJs

DATABASE

MySQL

SERVER

AWS

FIGURES AND FACTS

Make the most of a world-class team and infrastructure

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State-of-the-art
development facilities

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25000

sQ. MTR of
office space

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500+

software engineers &
technical staff

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1000+

software designed,
developed & deployed

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24/7

IT support staff
availability

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12+

years of development
experience

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700+

Happy
customers

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own Successful
products