CUSTOMER OVERVIEW
Promote your business on digital out-of-home (OOH) screens
Controlcast is a digital out-of-home marketplace platform that allows advertisers to instantly display ads on local digital screens via an easy-to-use dashboard, extending their marketing reach and effectiveness. This platform enables users to select the location to advertise, upload the message/media, set a time and budget, and begin casting. Controlcast assists you in advertising in just a few steps. Through this platform and digital video player available on the App Store and Google Play, Controlcast aims to make Digital out-of-home (DOOH) advertising accessible to everyone.
BUSINESS CHALLENGES
Challenges faced during the development of Controlcast
Knowing Mobile Advertising
Mobile advertising is not just about uploading pictures and adding their description for your audience. Mobile users want to learn more about the advertiser, such as their location and credibility, and they want to communicate with them via chats and phone calls.
Creating a Local Mapping System
One of the other challenges faced in the project was to set up a Local Mapping System. A local mapping system is a consolidated map with all the ads and locations. Everything for sale can be quickly assessed without requiring any input or a data entry system.
Applying GPS and a different track
One of the most crucial aspects of mobile advertising platforms is ensuring that location and tracking are both active and well-implemented. The implementation of the GPS and other necessary tracking systems was also one of the challenges faced.
Creating Connectivity
One of the major issues with mobile advertising apps is to build connectivity through all the necessary roads and things. One of the major changes requires that the advertisers stay in touch with their audience without any problems. Hence creating connectivity was one of the crucial aspects.
SOLUTION OVERVIEW
A game-changing digital outdoor advertising platform that allows you to cast your ads on multiple screens at the same time
Upon receiving the project, we conducted a thorough analysis and requirement gathering. Our team ensured that a detailed analysis and application of UX principles were carried out to provide the highest quality services and user-friendly behavior. The application was built on the predefined principles of a design language which made it customer-friendly. As the goal was to create an advanced advertising app, the team used advanced tracking and ensured every advertiser was precisely located on the map. Advanced technologies such as AI and ML were used to understand user behavior better and then turn on-location services to assist clients in better understanding customer requirements and behavior. The integrated payment system made it easy for advertisers to pay for classifieds and customers who want to pay securely. All of these advancements have resulted in the creation of an innovative platform for boarding enthusiasts and advertisers.
Features:
- Turn any Screen into a Display
- Smart and Effective Campaign Planner
- Real-Time Reports and Analysis
- Track & Manage Advertising Revenue
TECHNOLOGIES OFFERED
Technologies guiding Controlcast
Frontend
Swift, Java
Backend
PHP
Database
MySQL
Server
AWS
FIGURES AND FACTS
Make the most of a world-class team and infrastructure
3
State-of-the-art
development facilities
25000
sQ. MTR of
office space
500+
software engineers &
technical staff
1000+
software designed,
developed & deployed
24/7
IT support staff
availability
12+
years of development
experience
700+
Happy
customers
3
own Successful
products
